Goya© Foods, INC :: "It has to be Good"

Branding • Package Design • Web Interface

Aimed at men and women between the ages of 18 and 35, this campaign for Goya® is intended to convince people in the U.S. that authentic Spanish foods and seasonings are available in their own backyard. It also reinforces to Hispanic, Spanish, Latinos and Mexicans living in the U.S. that Goya® is the best choice when it comes to cooking food like their families back home.